Target your best prospects and boost response rates 300%*.

See how integrated marketing communications vastly improve results:

• Utilize your databases to selectively reach out to different audience segments with specific messages.

• Personalize and use variable data text and images to make each piece of communication truly unique for each recipient.

• Deploy multichannel, integrated marketing campaigns comprising a variety of media types, each with reinforcing consistent messaging. Integrated, personalized, variable-data print, email, online and SMS text communications extend and reinforce your message

• Use multiple touchpoints increase audience participation.

• Engage participants with personal URLs (pURLs). Gather valuable information, track leads, encourage audience feedback, and build relationships.

Instead of addressing a mass audience, Blackstone helps you address each of your best prospects.

The result? Relevant one-to-one variable content that connects with your best prospects. Integrated marketing communications using personalization, variable data, PURLs, and lead tracking boost response rates 300% and more over traditional static campaigns*.

See how personal URLs (pURLs) become hubs for interaction.

Once participants arrive at their personalized landing page they are welcomed by content and features assembled just for them. Each pURL is a unique, trackable web address for each participant.

PURLs provide customer-oriented features:

• Surveys, reviews, ratings, comments

• Opt-in offers, conditional offers based on history or demographics

• User-customizable appearance

• Pre-populated with participant details

• Variety of media choices for response and feedback

• Make donations, purchases

• Immediate response and follow-up

Turn prospects into customers, customers into loyal fans, and transform lost customers into rejuvenated sales. That's relationship marketing in action.

By providing a personalized interactive experience -- all based on relevance -- you’ll see a dramatic increase in campaign participation.

Improve retention rates and loyalty with personal URLs:

• Provide personal preferences, interaction, and updates 24/7

• Provide conditional offers based on history and demographics

• Provide delivery options through a variety of media • Automate tracking and follow up

• Automate database updating

More relevant and timely connections build stronger relationships with your best prospects. Integrated marketing communications with personal URLs at their hub build connections, provide incentives, and move audiences from prospects to long-term constituents.

Eliminate waste. Can you afford not to?

Blackstone’s integrated marketing campaigns focus resources on the best prospects. You control the media type and level of production value delivered to each prospect segment. For example, send your “A” list the high quality printed brochure, the “B” list a postcard, and your “A”, “B”, and “C” lists an HTML email.

Put an end to mass mailings. Highly focused, one-to-one, personalized tactics increase the value of online and wireless communications and drive greater use of websites. With content that is accessible and updateable 24/7, obsolete materials, warehousing, and mailing costs become anecdotes of the past.

See who’s opening, reading, and responding to your integrated marketing campaign -- at every step.

Automatically and accurately track both data-driven and broadcast media. Use your increased knowledge of your prospect to:

• Increase marketing response rates

• Collect feedback, surveys, and ratings

• Fine-tune live campaigns in real time

• Refine messaging and content as results are received

• Refine content for future campaigns

• Increase sales conversion rates

• Accurately track leads and response rates and ROI in real time

Blackstone’s integrated marketing strategy transcends typical traditional campaigns to deliver messages above the competitive noise level.

We find creative strategies — using multiple channels and personal URLs — to reach your best prospects with the right message at the right time. Our integrated marketing campaigns unite client databases with creative content to produce relevant, attention-grabbing, personalized, one-to-one marketing communications to build value, build your brand, and build relationships.

Our tactics add a dynamic to direct marketing and become part of a conversation to motivate audiences to take action.

Our vision is tangible.

Blackstone has created an online, real-time demonstration of integrated marketing communications. At the core is an interactive personal URL (pURL).

Please visit our demonstration site and send your feedback. Try it. Play with it. Get a sense of the feel and personality. Have fun with it.

Click here to begin your unique, personal URL demonstration.

Blackstone Creative Group, LLC is a marketing communications company that provides a unique blend of creative content development, strategic business thinking, and advanced cross-media capabilities.

Blackstone is committed to developing programs that integrate online, interactive, wireless, and print communications to bring brands, customers, and organizations together.

How can we support that claim?

The research on response rates comes from the PODi white paper:

*PODi, "Response Rate Report: Benchmark information for relevant marketing programs", December 2008. Typical response rates, static and personalized campaigns (data source: Caslon analysis of PODi and DMA data):

• Lead nuture campaign: Typical static response rate (based on DMA data) 2%

• Typical personalized response rate 6%

Blackstone is committed to developing integrated marketing communications programs that combine online, interactive, wireless, and print to bring brands, customers, and organizations together.